Why I Am Banning Chiropractors (And What This Means For Your Bank Account)

I have a very simple rule for my inner circle and my mailing list: No chiropractors.

This isn't a personal vendetta against the alignment of the human spine. I don’t care if you spend your days cracking necks or selling crystals; your hobbies are your own. This is a filter for a specific type of mental rot that prevents wealth from ever becoming permanent.

Most people see a chiropractor and see a "medical professional" or a "business owner." I see someone who has built a prison out of a lease, a table, and their own physical stamina.

If you are a chiropractor, you are likely offended. Good. You should be. If your business model was actually robust, you wouldn’t have time to be offended by a blog post. But you aren’t offended because I’m wrong; you’re offended because I’m pointing at the bars of the cage you spent $200,000 in student loans to build.

Here is why the chiropractic mindset—and any business model that mimics it—is the absolute antithesis of everything I teach about wealth, leverage, and systems.

1. The "Technician" Trap: You Don’t Own a Business, You Own a Job

The biggest lie told to the middle class is that "owning your own practice" is the same as being an entrepreneur. It isn't.

If the money stops the moment you stop moving your hands, you do not have a business. You have a job where you are also the HR department, the janitor, and the person responsible for the light bill.

The Difference Between an Architect and a Laborer

The chiropractor is the ultimate "Technician." They believe that because they are good at a specific skill (the adjustment), they should be rewarded with wealth. But the market does not reward skill. It rewards utility at scale.

If you can only help one person at a time, you are biologically capped. You have a ceiling on your life. I don’t deal with people who accept ceilings.

2. The Fallacy of the "Repeat Patient"

Chiropractors love to talk about "wellness plans." In reality, this is just a desperate attempt to create recurring revenue out of a service that shouldn't require it.

If you fix someone’s back, they shouldn't need to see you every Tuesday for the next three years. If they do, you haven't fixed anything; you’ve just created a dependency.

In the world of real wealth, we build systems that solve problems permanently or provide ongoing value without our intervention. The chiropractic model relies on the failure of the solution to ensure the survival of the business.

This creates a conflict of interest that manifests as "marketing." Have you ever noticed how chiropractic marketing is the most desperate, bottom-of-the-barrel sludge on the internet?

• "Free spinal screening!"
• "First adjustment for $19!"
• "Win a free massage!"

This is the language of someone who is drowning. They are competing on price because they have failed to differentiate on value. They are chasing "leads" because they have no "positioning."

3. Leverage vs. Effort: Why Your Hands Are Your Weakest Asset

I talk a lot about leverage. Leverage is the ability to disconnect your income from your time.

The chiropractor is the anti-leverage.

• To make $1,000, they must physically touch a certain number of people.
• To make $10,000, they must touch ten times as many people.
• To make $100,000, they usually end up with carpal tunnel and a divorce.

Wealthy people use Code, Content, Capital, or Labor (other people's labor) to create wealth.

The chiropractor uses their own muscles. This is "Effort without Direction." It is expensive exercise. If I can make more money while I’m asleep than a chiropractor makes in a month of "cracking," why would I want them on my mailing list? They won't understand the concepts. They will ask questions like, "How can I get more people into my office?"

The correct question is: "How can I make the office unnecessary?"

4. The "Pseudo-Expertise" Problem

There is a specific arrogance that comes with having "Dr." in front of your name, even if it’s a D.C. instead of an M.D.

This arrogance makes them uncoachable. They believe that because they understand anatomy, they understand economics. They don't. They are usually the easiest marks for "marketing gurus" who sell them overpriced Facebook ad funnels that yield nothing but "looky-loos" and "no-shows."

They are obedient to the "standard practice" model. They follow the herd. They set up their offices in the same strip malls, use the same stock-photo websites, and offer the same "discounted consultations."

If you do what everyone else is doing, you will get what everyone else is getting: a 60-hour work week and a "comfortable" life that is one broken wrist away from total collapse.

5. The Economics of the Spine (Why It’s a Bad Niche)

Let’s look at the actual business math.

1. High Overhead: You need a physical location, expensive tables, X-ray machines, and staff to handle the insurance paperwork that is slowly bankrupting you.
2. Commoditization: To the average person, one "crack" is the same as another. You are a commodity. Commodities are traded on price.
3. Low Barrier to Entry: There is a chiropractic college on every corner churning out thousands of new competitors every year who are willing to work for even less than you are.
4. Regulatory Nightmare: You are at the mercy of insurance companies and government regulations.

Compare this to a digital product or a specialized consultancy.

• Overhead: A laptop and a Wi-Fi connection.
• Differentiation: Positioning based on unique insights or proprietary systems.
• Scale: Sell to 10,000 people as easily as 10.
• Freedom: No physical location. No insurance companies. No "patients" complaining about their lower back at 3:00 PM on a Friday.

6. What I Value (And Why You Probably Don't Have It)

I value Precision. I value Systems. I value The Cold Hard Reality of the Market.

Most chiropractors (and many small business owners) operate on "Hope." They hope the phone rings. They hope the insurance check clears. They hope the new receptionist doesn't quit.

I don't operate on hope. I build structures that produce outcomes with mathematical certainty.

If you are on my list, it’s because you want to learn how to build those structures. You want to learn how to position yourself so that you are the only logical choice for your target market. You want to learn how to use leverage to buy back your time.

A chiropractor cannot do this because their entire identity is wrapped up in being the "provider." They want to be needed.

I don't want to be needed. I want to be compensated.

There is a massive difference. Being needed is a burden. Being compensated for a system you built is freedom.

7. The "Comfortable" Trap

Most chiropractors aren't failing; they are "comfortable." They make $150k or $200k a year. They have a nice car and a house in the suburbs.

And they are terrified.

They are terrified because they know that if they stop, the money stops. They are on a treadmill that is set to a "brisk walk" pace. They can’t sprint to the finish, and they can’t get off to rest.

They defend this lifestyle as "balance" or "serving the community." It’s not. It’s a slow-motion surrender.

I don't have time for people who are comfortable. I have time for people who are hungry for efficiency. People who look at a 40-hour work week and see a failure of imagination.

8. How to Actually Build Wealth (The Anti-Chiropractor Path)

If you want to move from being a "Technician" to an "Architect," you have to burn your current mental model.

Step 1: Identify the Leverage Point

Where is the value actually created? In the chiropractic world, the value isn't the "crack." The value is the relief from pain.

How can you provide relief from pain without being physically present?

• Information products?
• Specialized equipment?
• Training others to do the work while you take a cut?
• Licensing a proprietary method?

If you can't answer this, you don't have a business; you have a craft. Crafts are for hobbyists. Systems are for owners.

Step 2: Kill the Personality

If your business depends on your "personality" or your "healing touch," you are unscalable. You must build a brand and a system that exists independently of you.

The market rewards usefulness, not your sparkling personality. If the system works, it shouldn't matter who is pushing the buttons.

Step 3: Stop Asking for Permission

Chiropractors are obsessed with "compliance" and "boards" and "approval."

Wealthy people realize that the market is the only board that matters. If the market wants what you have, and you can deliver it profitably and legally, everything else is noise.

Stop looking for a "professional association" to tell you how to run your life.

9. Why My Mailing List Is Better Off Without You

If you are a chiropractor, you will read my emails and you will try to "apply" them to your clinic. You will try to "tweak" your Facebook ads or "optimize" your patient intake form.

You are rearranging deck chairs on the Titanic.

I am talking about building the ship. I am talking about the engines, the navigation, and the destination. You are worried about the color of the napkins in the dining room.

I don't want to hear about your "patient retention rates." I want to hear about your asset realization. I want to hear about how you’ve replaced yourself with a process.

Until you are ready to stop being a "provider" and start being an "owner," you are just wasting my bandwidth.

10. The Reality Check

Most people fail because they are obedient. They follow the "career path" laid out for them.

• Go to school.
• Get the degree.
• Open the practice.
• Work until you’re 65.
• Die.

This is the path of the chiropractor. It is a path of quiet desperation packaged as a "respectable profession."

I prefer the path of the arrogant. The path of the person who says, "The current system is inefficient, and I refuse to participate in it."

I built my wealth by looking at what the "successful" people were doing and doing the exact opposite. While they were focusing on "hard work," I was focusing on "positioning." While they were focusing on "engagement," I was focusing on "conversion."

Conclusion: The Door Is Closed

So, if you’re a chiropractor, please, stay away. Don't sign up. Don't "reply" to tell me how much you help people. I don't care.

I care about results. I care about clarity. And I care about the few people who are actually willing to do the uncomfortable work of building a system that doesn't need them.

For the rest of you—the ones who understand that money is a game of leverage and that effort is a poor substitute for strategy—welcome.

We have a lot to discuss. And we won't be doing it while standing over a massage table.

Summary of the "No Chiropractor" Philosophy

1. Time is not Money: Time is a finite resource. Money is an infinite one. Never trade the former for the latter.
2. Systems over Skills: A skill makes you a laborer. A system makes you an owner.
3. Positioning over Promotion: If you have to beg for "patients" with discounts, your positioning is broken.
4. Leverage is Everything: If you can’t scale it without adding more of your own labor, it’s not an investment; it’s a burden.
5. Ignore the "Experts": Most advice is designed to keep you in the "service" loop. Break the loop.

If your current results aren't what you want, it’s because your current thinking is flawed. Stop being a technician. Start being an architect. And for heaven's sake, stop trying to fix people's backs one by one. It’s a losing game.